Zemanta

Updated 2 weeks ago by Nicole Glon

Tracking Parameters

Display URL Parameters

Append the click-through URL parameters to your landing page URLs.

These parameter values use macros and do not need to be manually replaced–their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

Display Impression Pixel

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration in your Rockerbox account. This will create an email endpoint that Zemanta will send spend files to.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. Zemanta will need to set up reporting within the Zemanta platform to be sent to the Rockerbox endpoint.
    1. Files should be sent on a Daily cadence.
    2. Each file should contain the previous day of spend data.
    3. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns
Campaign ID
Campaign
Ad Group ID
Ad Group
Ad ID
Ad
Publisher Id
Publisher
Day
Total Spend


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