Marketing Touchpoints- How We Track

Rockerbox uses a different methodologies in order to track marketing activity, depending on what's available and best suited for each channel. These methods include:

The following provide an overview of the methodologies along with example channels. Note: the listed channels are not exhaustive.

Method

Details

Example Channels

URL Characteristics

Use text in the URL or the referrer URL to determine the source traffic

  • URL parameters (ex: utm_source)
  • Referrer URL
  • Page URL
  • Vanity URL

Search, Social, Email, Affiliate, Video

Impression-Tracking Pixel

Pixels served alongside ads allow Rockerbox to track viewthrough

Display, OTT, Native

Log Files

Event-level log files for each ad served allow Rockerbox to track viewthrough

Display, OTT

Postlogs

Spot files that contain ad timestamp that allows Rockerbox to measure lift from an established baseline, and then assign events to users

Linear TV

Address Matchback

Matches addresses between a direct mail vendors files and a user's billing address

Direct Mail

Promo Codes

User-entered promo codes that map to specific channels

All (in particular for offline channels)

Survey

User-entered responses to survey questions that are then mapped to specific channels

All (in particular for offline channels)


Did this page help you?