Display & Video 360 (DV360)
Setup Instructions
- Authenticate your DV360 account(s) here. This will allow Rockerbox to ingest daily spend.
If you're receiving a "this app is blocked" error, follow these steps to resolve
- Apply the Rockerbox URL parameters and impression pixels to all ads using the below instructions. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.
Adding the Rockerbox URL parameters and impression pixel should be done in DV360 under Creative Details > Additional Details for all ads.
- Reach out to support@rockerbox.com letting them know the channel, the launch date, and the tier structure you'd like applied for this type of marketing activity.
- The day after launch, confirm that tracking (URL parameters + impression pixels) is applied to all your ads using the Advertising Platform page. More info on QAing your tracking can be found here.
Tracking Parameters
Your URLs should follow the structure guidelines available here.
Display Tracking
URL Parameters
For Display inventory, these parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.
Impression Pixel
Video Tracking
URL Parameters
For Video ads, you will need to replace the placeholders below with the insertion order, campaign, and creative IDs. Due to a Google limitation, Display & Video 360 macros aren't supported in YouTube ads.
Impression Tracking
Rockerbox currently can only track Display impressions. DV360 does not support impression-tracking pixels on Video inventory.
Rockerbox currently can only track Display impressions. DV360 does not support impression-tracking pixels on Video inventory.