Why are there discrepancies between Criteo and Rockerbox data?

Rockerbox Attribution includes Criteo impression-tracking pixels, so it’s possible that that's where additional conversions can be coming from. The way to check is by:

  1. Running a “Multi-Touch Report (With Customer Data)”
  2. Looking for last_touch = 1
  3. Reviewing the "type" column for Criteo events. "type = onsite" means it’s a click-based event, whereas "type = creative" is an view-through conversion.

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