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Rockerbox
Guides
Rockerbox
Guides

Welcome

  • Welcome!

Platform Fundamentals

  • Core Concepts
    • Conversion Events
    • Structure of Marketing Activity
    • Platform URL Parameters
    • Identifying Users
  • Attribution Methodology
    • Direct Traffic
    • Promo Codes
    • Multi-Touch Attribution (MTA) Model overview
    • Modeling
    • TV Attribution
    • TV Lift Analysis
    • Multiple Conversions
    • Deduplicating Events
    • Deduplicating Conversions
    • Attribution Windows ("Lookback Window")
    • OTT
    • Streaming Audio
  • Launching New Channels and Partners
  • Building a Path to Conversion - Mobile
  • Operationalizing Rockerbox

Onboarding

  • Key Stages of Onboarding
  • What to Expect

Tracking & Data Ingestion

  • Core Data Types
  • Conversion Activity Tracking
    • Google Tag Manager Template
    • Identify Calls
    • GTM: All Pages Pixel
    • GTM: Conversion Pixels
    • GTM: Ecommerce Event Variables
    • GTM: Shopify Variables
    • Segment Onsite Data
    • Tealium: All Pages
    • Tealium: Conversion Pixels
    • Site Direct: All Pages Pixel
    • Site Direct: Conversion Pixels
    • Ingesting Conversion Events
    • Ingesting Address Data
    • Verifying Conversion Pixels are Firing
    • Excluding Staging/Test Domains
    • Shopify Integration
    • ReCharge Integration
    • Custom Tracking Domain (CNAME)
    • In Segment- Custom Tracking Domain (CNAME)
    • Turn Off Cloudflare Proxy
    • Stripe Integration
    • Segment Integration
    • Excluding Admin Users in Customer Accounts
    • Standard Conversion Data Formats
    • Retail Data
    • Conversions: Batch Files
  • Marketing Channels Rockerbox Tracks
    • Marketing Touchpoints - How We Track
    • Sending Files to Rockerbox
    • Report Delivery Requirements
    • Webhooks
    • Segment Server-Side Data
    • Phone Calls: Invoca
    • Phone Calls: CallRail
    • Direct Mail: Sending Mail Logs to Rockerbox
    • Phone Calls: Other
    • OTT Log Files
    • Linear TV
    • Returns- Ingesting and Understanding the Impact
    • Podcasts
    • Customer Service (Call, Chat, FAQs)
    • Email
    • Organic Social
    • Direct Mail: Setup
  • Mobile Apps
    • Branch
    • AppsFlyer
    • Segment
  • Parameters, Pixels, and Batch Spend Reports
    • Rockerbox Tracking by Vendor
    • Standard UTMs
    • Excluding Parameters from GA
    • Using DCM Tags
    • Acuity
    • Adelphic
    • AdForm
    • Ad.net
    • AdRoll
    • AdWords (Auto-Append)
    • AdWords (Kenshoo)
    • Advantage
    • Artsai
    • Audiology
    • Awin
    • Basis by Centro
    • Beeswax
    • Belardi Wong
    • Bidtellect
    • Bing
    • Bliss Point Media OTT/ Linear
    • Connexity
    • Conversant
    • Comcast Linear TV
    • CommissionJunction (CJ)
    • Criteo
    • DataXu-Roku
    • Dianomi
    • Discovery
    • Display & Video 360 (DV360)
    • Facebook (Auto Append)
    • Facebook (Manual Append)
    • FastG8
    • FreeWheel
    • FuelX
    • Google Display Network (GDN)
    • Google Organic Shopping (Alpha)
    • Hivewyre
    • Hulu
    • iHeartRadio
    • Impact
    • Klaviyo
    • LinkedIn
    • LiveIntent
    • LS Direct
    • MadHive
    • Marketing Architects
    • MediaAlpha
    • Media Design Group
    • MediaMath
    • Mediajel
    • MobileFuse
    • MMSI
    • Netmining
    • NextDoor
    • Outbrain
    • Pandora
    • Partnerize
    • Pebble Post
    • Pepperjam
    • Pinterest
    • Postie
    • PowerInbox
    • Quantcast
    • QuinStreet
    • Rakuten
    • Radio.com / Audacy
    • Reddit
    • RTB House
    • Simulmedia
    • Search Ads 360 (SA360)
    • Snapchat
    • Steelhouse / MNTN
    • StackAdapt
    • Tatari OTT & Linear
    • Taboola
    • Tapjoy
    • Teads
    • The Trade Desk
    • TikTok
    • Twitter
    • VDX
    • Veritone One
    • Verizon (Oath) Native
    • Verizon (Oath) DSP
    • Xandr (Formerly known as AppNexus)
    • Yahoo
    • Google Ads Manager
    • GDPR Pixel Parameters
    • Commission Tracer
  • Historical Data
  • Mapping Data
    • Create Bucketing Rules
    • Hierarchy Auditing Limitations
    • Unmapped Events
  • Becoming a Technical Integration Partner
    • Adding New Platforms
    • Onboarding New Partners: General
    • Onboarding New Display Partners
    • Onboarding New Direct Mail Partners
    • Onboarding Linear TV Partners
  • Post Purchase Surveys
    • Sending Rockerbox Survey Data
    • Recommendations for Survey Response Options
    • How to organize and map survey responses
    • Enquire Integration
    • Survicate Integration
    • Prove It Integration
    • Hotjar Integration
  • Sponsorships
    • Sponsorship Programs
    • Associate Promo Codes
    • Associate Existing Marketing Events
    • Campaign Costs
    • Review Promo Codes
    • Backfill Sponsorships Data
    • Analyze Sponsorships Performance
  • Facebook Pixels & Events
    • Facebook Custom Events
  • Notifications
    • Notifications: Missed File Delivery

Platform Walkthrough

  • Experiments
    • Experiments - FAQ
  • Marketing Sources
  • New Visitor Analytics
  • Funnel Position
  • DTC Marketing Starter Pack
  • Rockerbox Data Sync for Google Sheets
    • Rockerbox Data Sync FAQ

Spend Ingestion

  • Spend Ingestion
    • Spend: API Integrations
    • Spend: Batch
    • Outbrain: Requesting API Access
    • Criteo: Creating an API User
    • Re-Authenticating Accounts
    • Google Error: "This app is blocked"
    • Avoiding Scientific Notation
    • Reddit: Requesting API Access
  • AdWords Manager Accounts
  • Facebook Ads Account
  • Microsoft Advertising Account (Bing)

Reporting

  • Reporting: Getting Started
    • Saving Reports in Rockerbox
    • Sending Ad hoc Reports
    • Customizing Reports
  • Reporting: Scheduling Reports
    • Destinations for Scheduled reports
    • Scheduled Report Options
    • Email: Scheduling reports
    • SFTP: Scheduling reports
    • S3: Scheduling reports
    • Google Cloud Storage (GCS): Scheduling Reports
    • Testing the Outbox Destination
    • Redelivering Scheduled Reports
    • Deleting, Pausing, and Reactivating Scheduled Reports
    • Reporting Data Availability
  • Reporting: Report Types & Use Cases
    • Marketing Performance Report (Buckets Breakdown)
    • Buckets Breakdown - Primary Use Cases
    • User Level Log File (Standard MTA)
    • Leveraging the Standard MTA to see View vs. Click Touchpoints
    • Spend Report
    • Reporting Schema
    • Platform Performance Report
  • Google Sheets Templates

Warehousing

  • Warehousing: Overview
  • Warehousing: Getting Started
    • Warehousing: Getting Started - Snowflake
    • Warehousing: Getting Started - BigQuery
    • Warehousing: Getting Started - Redshift
    • Warehousing: Getting Started - Redshift - Step 1
    • Warehousing: Getting Started - Redshift - Step 2
    • Warehousing: Getting Started - Redshift - Step 3
    • Warehousing: Getting Started - Redshift - Step 4
  • Warehousing: Adding Datasets
  • Warehousing: Sync Status
  • Warehousing: Data Schemas
    • Schema: Data Warehouse - MTA
    • Schema: Data Warehouse - Buckets Breakdown
    • Schema: Data Warehouse - Conversions
    • Schema: Data Warehouse - Platform Performance - Google
    • Schema: Data Warehouse - Platform Performance - Facebook
    • Schema: Data Warehouse - Platform Performance - Bing
    • Schema: Data Warehouse - Platform Performance - TikTok
    • Schema: Data Warehouse - Platform Performance - Pinterest
    • Schema: Data Warehouse - Platform Performance - LinkedIn

Privacy

  • PII Data
  • GDPR
    • Data Retrieval & Deletion
    • Data Storage & Retention
    • Rockerbox UID to GTM Data Layer

Getting Started with Rockerbox

  • Getting started - Table of contents
  • Rockerbox Overview
    • What we are solving for
    • Building your single source of truth
    • How we are tracking this
    • Full foundational dataset
    • Why performance in Rockerbox looks different
    • What is De-duplication?
    • Attribution types in Rockerbox
    • Rockerbox last touch vs. GA last touch
    • Multi-Touch Model Overview
    • Ensuring Rockerbox data accuracy
  • Maintaining Rockerbox
    • New channel and vendor launches
    • Migrating to a Shopify Headless Site Build
    • Adding New Users
    • Model Refreshes
  • Priority Use Cases
    • Seeing Performance on Channel and Placement Level
    • Tactical Optimizations in Rockerbox
    • Planning and budgeting against baseline performance
    • Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)
    • Understanding the Impact of each channel
    • Quantifying the Incremental Impact and Halo of Top Funnel Marketing
    • Comparing Performance across Time Periods
    • How to Quantify the Impact of an increase in Branding spend on Demand driven channels
    • Identifying the role of each channel across the funnel
    • How to leverage time to convert and payback periods to determine where to cut spend
    • Determining optimal budget allocation in Rockerbox
  • Tips and Guides
    • Your Holiday Guide
    • Tips for Handling Spend Heavy Ups and Pacing
    • Financial Forecasting & Budgeting with Rockerbox
    • Tips for Performance Recap Analysis
    • Leveraging Rockerbox to understand performance during an Economic downturn
  • Platform Walkthrough
    • Marketing Performance View (Analytics -> Reports)
    • User Behavior view (Customers -> Paths)
    • Funnel Position view
  • Rockerbox Training
  • Rockerbox for Marketing Partners
    • Marketing Partners: What Rockerbox Needs

FAQs

  • FAQs
    • Why would a retargeting vendor get 1st touch credit?
    • Why does revenue and credit for "Direct" not change based on different attribution models?
    • Why is revenue reported in US Dollars?
    • When does the Rockerbox cookie expire?
    • My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?
    • How can I track a new platform with Rockerbox?
    • Will the Rockerbox pixel code slow down my website?
    • Should I be concerned with my URL length?
    • Does Rockerbox support custom single-time or recurring spend ingestions?
    • Where can I see creative pixel data?
    • Why are there impression counts in the Buckets Breakdown Report?
    • Why are there discrepancies between Criteo and Rockerbox data?
    • What are synthetic events?
    • Forgot Password / Troubleshooting Login
    • How do I remove a user's access to Rockerbox?
    • If I have webhooks, can I turn off the onsite pixel?
    • Can I use a Conversion Event as a Marketing Event for another Conversion?
    • Does Rockerbox need access to Google Analytics?
    • Can I use my own custom UTMs instead of Rockerbox tracking parameters?
    • Why are conversion counts in Facebook different than Rockerbox?
    • How to normalize performance for "walled gardens"
    • How to normalize in-platform reporting pre-Rockerbox
  • Discrepancies
    • Discrepancies between Ad Platforms and Rockerbox
    • Spend Discrepancies
    • Discrepancies between internal data and Rockerbox data
  • Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)
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