Dates within Rockerbox Attribution Platform are correlated to the date of conversion -- not the date of impression or marketing touchpoint.
Timezones in Rockerbox Attribution Platform
All numbers in Rockerbox Attribution Platform are reported out in UTC.
1) Conversions: 523
This number shows (discounting discrepancies) the actual number of conversion events you record in your internal systems over that time period. In the case above, this means that Rockerbox witnessed 523 actual conversions happening between 2/1-2/5.
2) Revenue: $83,685
This number shows (discounting discrepancies) the actual amount of revenue you record in your internal systems over that time period. In the case above, this means that Rockerbox witnessed $83,685 of revenue being generated between 2/1-2/5.
3) Spend: $10,607
This number will match the sum of the spend across all platform that you have authenticated for spend ingested via Rockerbox Attribution Platform.
Facebook: Reporting on day of impression vs conversion
While Rockerbox Attribution Platform reports out based on day of conversion, some buying platforms report out based off day of impression. For example, if you were to pull a report in Rockerbox Attribution Platform for 2/1-2/5, the number of conversions would never change. If you were to pull a report for 2/1-2/5 in Facebook (which reports our based off the time of impression), the number of conversions associated with those dates will continue to grow over time. That is, it's not a constant number.
Updated over 3 years ago