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Rockerbox
Guides
Rockerbox
Guides

Welcome

  • Welcome!

Platform Fundamentals

  • Core Concepts
    • Conversion Events
    • Structure of Marketing Activity
    • Platform URL Parameters
    • Identifying Users
  • Attribution Methodology
    • Direct Traffic
    • Promo Codes
    • Multi-Touch Attribution (MTA) Model overview
    • Modeling
    • TV Attribution
    • TV Lift Analysis
    • Multiple Conversions
    • Deduplicating Events
    • Deduplicating Conversions
    • Attribution Windows ("Lookback Window")
    • OTT
    • Streaming Audio
  • Launching New Channels and Partners
  • Building a Path to Conversion - Mobile
  • Operationalizing Rockerbox

Onboarding

  • Key Stages of Onboarding
  • What to Expect

Tracking & Data Ingestion

  • Core Data Types
  • Conversion Activity Tracking
    • Google Tag Manager Template
    • Identify Calls
    • GTM: All Pages Pixel
    • GTM: Conversion Pixels
    • GTM: Ecommerce Event Variables
    • GTM: Shopify Variables
    • Segment Onsite Data
    • Tealium: All Pages
    • Tealium: Conversion Pixels
    • Site Direct: All Pages Pixel
    • Site Direct: Conversion Pixels
    • Ingesting Conversion Events
    • Ingesting Address Data
    • Verifying Conversion Pixels are Firing
    • Excluding Staging/Test Domains
    • Shopify Integration
    • ReCharge Integration
    • Custom Tracking Domain (CNAME)
    • In Segment- Custom Tracking Domain (CNAME)
    • Turn Off Cloudflare Proxy
    • Stripe Integration
    • Segment Integration
    • Excluding Admin Users in Customer Accounts
    • Standard Conversion Data Formats
    • Retail Data
    • Conversions: Batch Files
  • Marketing Channels Rockerbox Tracks
    • Marketing Touchpoints - How We Track
    • Sending Files to Rockerbox
    • Report Delivery Requirements
    • Webhooks
    • Segment Server-Side Data
    • Phone Calls: Invoca
    • Phone Calls: CallRail
    • Direct Mail: Sending Mail Logs to Rockerbox
    • Phone Calls: Other
    • OTT Log Files
    • Linear TV
    • Returns- Ingesting and Understanding the Impact
    • Podcasts
    • Customer Service (Call, Chat, FAQs)
    • Email
    • Organic Social
    • Direct Mail: Setup
  • Mobile Apps
    • Branch
    • AppsFlyer
    • Segment
  • Parameters, Pixels, and Batch Spend Reports
    • Rockerbox Tracking by Vendor
    • Standard UTMs
    • Excluding Parameters from GA
    • Using DCM Tags
    • Acuity
    • Adelphic
    • AdForm
    • Ad.net
    • AdRoll
    • AdWords (Auto-Append)
    • AdWords (Kenshoo)
    • Advantage
    • Artsai
    • Audiology
    • Awin
    • Basis by Centro
    • Beeswax
    • Belardi Wong
    • Bidtellect
    • Bing
    • Bliss Point Media OTT/ Linear
    • Connexity
    • Conversant
    • Comcast Linear TV
    • CommissionJunction (CJ)
    • Criteo
    • DataXu-Roku
    • Dianomi
    • Discovery
    • Display & Video 360 (DV360)
    • Facebook (Auto Append)
    • Facebook (Manual Append)
    • FastG8
    • FreeWheel
    • FuelX
    • Google Display Network (GDN)
    • Google Organic Shopping (Alpha)
    • Hivewyre
    • Hulu
    • iHeartRadio
    • Impact
    • Klaviyo
    • LinkedIn
    • LiveIntent
    • LS Direct
    • MadHive
    • Marketing Architects
    • MediaAlpha
    • Media Design Group
    • MediaMath
    • Mediajel
    • MobileFuse
    • MMSI
    • Netmining
    • NextDoor
    • Outbrain
    • Pandora
    • Partnerize
    • Pebble Post
    • Pepperjam
    • Pinterest
    • Postie
    • PowerInbox
    • Quantcast
    • QuinStreet
    • Rakuten
    • Radio.com / Audacy
    • Reddit
    • RTB House
    • Simulmedia
    • Search Ads 360 (SA360)
    • Snapchat
    • Steelhouse / MNTN
    • StackAdapt
    • Tatari OTT & Linear
    • Taboola
    • Tapjoy
    • Teads
    • The Trade Desk
    • TikTok
    • Twitter
    • VDX
    • Veritone One
    • Verizon (Oath) Native
    • Verizon (Oath) DSP
    • Xandr (Formerly known as AppNexus)
    • Yahoo
    • Google Ads Manager
    • GDPR Pixel Parameters
    • Commission Tracer
  • Historical Data
  • Mapping Data
    • Create Bucketing Rules
    • Hierarchy Auditing Limitations
    • Unmapped Events
  • Becoming a Technical Integration Partner
    • Adding New Platforms
    • Onboarding New Partners: General
    • Onboarding New Display Partners
    • Onboarding New Direct Mail Partners
    • Onboarding Linear TV Partners
  • Post Purchase Surveys
    • Sending Rockerbox Survey Data
    • Recommendations for Survey Response Options
    • How to organize and map survey responses
    • Enquire Integration
    • Survicate Integration
    • Prove It Integration
    • Hotjar Integration
  • Sponsorships
    • Sponsorship Programs
    • Associate Promo Codes
    • Associate Existing Marketing Events
    • Campaign Costs
    • Review Promo Codes
    • Backfill Sponsorships Data
    • Analyze Sponsorships Performance
  • Facebook Pixels & Events
    • Facebook Custom Events
  • Notifications
    • Notifications: Missed File Delivery

Platform Walkthrough

  • Experiments
    • Experiments - FAQ
  • Marketing Sources
  • New Visitor Analytics
  • Funnel Position
  • DTC Marketing Starter Pack
  • Rockerbox Data Sync for Google Sheets
    • Rockerbox Data Sync FAQ

Spend Ingestion

  • Spend Ingestion
    • Spend: API Integrations
    • Spend: Batch
    • Outbrain: Requesting API Access
    • Criteo: Creating an API User
    • Re-Authenticating Accounts
    • Google Error: "This app is blocked"
    • Avoiding Scientific Notation
    • Reddit: Requesting API Access
  • AdWords Manager Accounts
  • Facebook Ads Account
  • Microsoft Advertising Account (Bing)

Reporting

  • Reporting: Getting Started
    • Saving Reports in Rockerbox
    • Sending Ad hoc Reports
    • Customizing Reports
  • Reporting: Scheduling Reports
    • Destinations for Scheduled reports
    • Scheduled Report Options
    • Email: Scheduling reports
    • SFTP: Scheduling reports
    • S3: Scheduling reports
    • Google Cloud Storage (GCS): Scheduling Reports
    • Testing the Outbox Destination
    • Redelivering Scheduled Reports
    • Deleting, Pausing, and Reactivating Scheduled Reports
    • Reporting Data Availability
  • Reporting: Report Types & Use Cases
    • Marketing Performance Report (Buckets Breakdown)
    • Buckets Breakdown - Primary Use Cases
    • User Level Log File (Standard MTA)
    • Leveraging the Standard MTA to see View vs. Click Touchpoints
    • Spend Report
    • Reporting Schema
    • Platform Performance Report
  • Google Sheets Templates

Warehousing

  • Warehousing: Overview
  • Warehousing: Getting Started
    • Warehousing: Getting Started - Snowflake
    • Warehousing: Getting Started - BigQuery
    • Warehousing: Getting Started - Redshift
    • Warehousing: Getting Started - Redshift - Step 1
    • Warehousing: Getting Started - Redshift - Step 2
    • Warehousing: Getting Started - Redshift - Step 3
    • Warehousing: Getting Started - Redshift - Step 4
  • Warehousing: Adding Datasets
  • Warehousing: Sync Status
  • Warehousing: Data Schemas
    • Schema: Data Warehouse - MTA
    • Schema: Data Warehouse - Buckets Breakdown
    • Schema: Data Warehouse - Conversions
    • Schema: Data Warehouse - Platform Performance - Google
    • Schema: Data Warehouse - Platform Performance - Facebook
    • Schema: Data Warehouse - Platform Performance - Bing
    • Schema: Data Warehouse - Platform Performance - TikTok
    • Schema: Data Warehouse - Platform Performance - Pinterest
    • Schema: Data Warehouse - Platform Performance - LinkedIn

Privacy

  • PII Data
  • GDPR
    • Data Retrieval & Deletion
    • Data Storage & Retention
    • Rockerbox UID to GTM Data Layer

Getting Started with Rockerbox

  • Getting started - Table of contents
  • Rockerbox Overview
    • What we are solving for
    • Building your single source of truth
    • How we are tracking this
    • Full foundational dataset
    • Why performance in Rockerbox looks different
    • What is De-duplication?
    • Attribution types in Rockerbox
    • Rockerbox last touch vs. GA last touch
    • Multi-Touch Model Overview
    • Ensuring Rockerbox data accuracy
  • Maintaining Rockerbox
    • New channel and vendor launches
    • Migrating to a Shopify Headless Site Build
    • Adding New Users
    • Model Refreshes
  • Priority Use Cases
    • Seeing Performance on Channel and Placement Level
    • Tactical Optimizations in Rockerbox
    • Planning and budgeting against baseline performance
    • Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)
    • Understanding the Impact of each channel
    • Quantifying the Incremental Impact and Halo of Top Funnel Marketing
    • Comparing Performance across Time Periods
    • How to Quantify the Impact of an increase in Branding spend on Demand driven channels
    • Identifying the role of each channel across the funnel
    • How to leverage time to convert and payback periods to determine where to cut spend
    • Determining optimal budget allocation in Rockerbox
  • Tips and Guides
    • Your Holiday Guide
    • Tips for Handling Spend Heavy Ups and Pacing
    • Financial Forecasting & Budgeting with Rockerbox
    • Tips for Performance Recap Analysis
    • Leveraging Rockerbox to understand performance during an Economic downturn
  • Platform Walkthrough
    • Marketing Performance View (Analytics -> Reports)
    • User Behavior view (Customers -> Paths)
    • Funnel Position view
  • Rockerbox Training
  • Rockerbox for Marketing Partners
    • Marketing Partners: What Rockerbox Needs

FAQs

  • FAQs
    • Why would a retargeting vendor get 1st touch credit?
    • Why does revenue and credit for "Direct" not change based on different attribution models?
    • Why is revenue reported in US Dollars?
    • When does the Rockerbox cookie expire?
    • My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?
    • How can I track a new platform with Rockerbox?
    • Will the Rockerbox pixel code slow down my website?
    • Should I be concerned with my URL length?
    • Does Rockerbox support custom single-time or recurring spend ingestions?
    • Where can I see creative pixel data?
    • Why are there impression counts in the Buckets Breakdown Report?
    • Why are there discrepancies between Criteo and Rockerbox data?
    • What are synthetic events?
    • Forgot Password / Troubleshooting Login
    • How do I remove a user's access to Rockerbox?
    • If I have webhooks, can I turn off the onsite pixel?
    • Can I use a Conversion Event as a Marketing Event for another Conversion?
    • Does Rockerbox need access to Google Analytics?
    • Can I use my own custom UTMs instead of Rockerbox tracking parameters?
    • Why are conversion counts in Facebook different than Rockerbox?
    • How to normalize performance for "walled gardens"
    • How to normalize in-platform reporting pre-Rockerbox
  • Discrepancies
    • Discrepancies between Ad Platforms and Rockerbox
    • Spend Discrepancies
    • Discrepancies between internal data and Rockerbox data
  • Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)
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Postlog Credit Assignment

Suggest Edits

In this video, you'll learn how Rockerbox assigns postlog credit to specific commercials.

Before you watch this video, make sure you've seen the first two videos in this series for background.

  1. Anatomy of a Postlog Report
  2. Onsite Visitors & Spike Visitors Analysis

Updated over 2 years ago

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