Platform Walkthrough

Marketing Performance

  • Enables you to see weighted CPA/ROAS spend against marketing placements for new and existing users.
  • For a given time frame, shows all marketing spend and conversions, mapped back to each marketing placement
  • Analytics -> Reports view

User Behavior

  • Enables you to view the most common paths to conversion for new and returning users that converted during a specific time frame
  • For a given time frame, cohorts all users that converted during that time frame and shows all marketing touchpoints (including from outside that time frame) against each user that converted
  • Customers -> Paths view


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