- Enables you to see weighted CPA/ROAS spend against marketing placements for new and existing users.
- For a given time frame, shows all marketing spend and conversions, mapped back to each marketing placement
- Analytics -> Reports view
- Enables you to view the most common paths to conversion for new and returning users that converted during a specific time frame
- For a given time frame, cohorts all users that converted during that time frame and shows all marketing touchpoints (including from outside that time frame) against each user that converted
- Customers -> Paths view
Updated about 1 month ago
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