Rockerbox makes it simpler to see a holistic view of your marketing across channels. This now includes the ability to pull siloed platform-specific performance reporting.
The Platform Performance Report shows granular performance data, as reported directly by the advertising platform.
This report enables you to calculate platform-reported performance (ex CPA/ROAS reported by Facebook), aligned to the hierarchy reported in-platform (ex campaign, ad set, ad) OR aligned to the Rockerbox tier hierarchy
For example, you might pull a Facebook platform report to see Facebook-reported conversions and clicks. You will see both Facebook's reported fields and your Tier 1 through Tier 5 categories, to easily align placements in Rockerbox vs in Facebook.
How This Dataset Compares to Rockerbox De-duplicated Reporting
This dataset pulls platform-reported metrics. For example it will include Facebook's reported impressions, clicks, and conversions.
Conversions are NOT de-duplicated across channels, or given any weighted credit by Rockerbox.
The data in this report is not currently available in any of the views in the Rockerbox UI. This report is currently only accessible via our Google Sheets plugin, the Rockerbox Data Sync.
- Google Ads
More digital platforms are coming soon!
This report can be used to:
- Layer platform data into your weekly/monthly/quarterly performance reports
- Compare Rockerbox de-duplicated performance reporting to in-platform (siloed) performance reporting
- Generate channel specific reports with non-conversion metrics (e.g., TikTok video plays)
- Automate analyses to support in-channel optimizations
See here for schema and associated definitions by ad platform.
Note that the schema will differ per ad platform (ex Facebook vs Google) because available metrics differ from platform to platform.
Updated 2 days ago