Multiple Conversions

If the same user has multiple conversion events, then each conversion will have its own set of attributed marketing events. Additionally, each marketing event can be attributed to more than one conversion.

Example 1: 2 Marketing Events, 2 Different Conversions

For example, a user goes through the following journey in order:

  • Marketing Event: Paid Search
  • Conversion Event: Add to Cart
  • Marketing Event: Email
  • Conversion Event: Purchase

If you consider the attributed events for Add to Cart, then you will see a single event: Paid Search.

However, if you consider the attributed events for Purchase, then you will see two events: Paid Search and Email, in that order.

Example 2: 2 Marketing Events, 2 of the same Conversion

The process logic is similar for a user that goes through the same conversion event twice. For example:

  • Marketing Event: Paid Search
  • Conversion Event: Purchase (First)
  • Marketing Event: Email
  • Conversion Event: Purchase (Second)

If you consider the attributed events for Purchase (First), then you will see a single event: Paid Search.

However, if you consider the attributed events for Purchase (Second), then you will see two events: Paid Search and Email, in that order.


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