The MTA reports—in several forms—is an event log that reports out marketing events for conversions within a selected timeframe. You can use this report for detailed analysis or for constructing higher-level dashboards.
The Standard MTA outputs a fixed set of columns. You can find details of the column outputs here.
The type column in these reports outputs the source of the marketing event. For more info, reference the table below:
Marketing events captured from the Rockerbox All Pages pixel implemented on the advertiser's website. This includes clicks and vanity URLs.
OTT events on web/mobile where the source is either a pixel or batch file
A conversion where no other onsite or marketing activity for that user was tracked
Facebook synthetic clicks
Facebook synthetic views
Marketing events sent to Rockerbox as either webhooks or batch files, where the listed value is how we matched users
Updated 3 months ago