MTA Reports

The MTA reports—in several forms—is am event log that reports out marketing events for conversions within a selected timeframe. You can use this report for detailed analysis or for constructing higher-level dashboards.

Standard MTA

The Standard MTA outputs a fixed set of columns. You can find details of the column outputs here.

The type column in these reports outputs the source of the marketing event. For more info, reference the table below:

Type Value

Type Description

onsite

Marketing events captured from the Rockerbox All Pages pixel implemented on the advertiser's website. This includes clicks and vanity URLs.

creative

Impression-tracking pixels

ott_web_pixels
ott_web_via_batch
ott_mobile_pixels
ott_mobile_app_via_batch

OTT events on web/mobile where the source is either a pixel or batch file

survey

Post-Purchase Survey

conv_only

A conversion where no other onsite or marketing activity for that user was tracked

address_clean_hash

Direct Mail

facebook_click

Facebook synthetic clicks

facebook_view

Facebook synthetic views

mobile_device_id
external_id
email
phone_number

Marketing events sent to Rockerbox as either webhooks or batch files, where the listed value is how we matched users


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