Leveraging the Standard MTA to see View vs. Click Touchpoints

You can leverage the Standard MTA report to see the breakout of view vs. click touchpoints against any channel Rockerbox is tracking views against.

Rockerbox Tracking by Vendor details for each vendor, what type of tracking is available.


Steps to see views vs. clicks in the Standard MTA report:


To see the breakout of views vs. click touchpoints follow the instructions below:


  1. Download a Standard MTA report from Settings -> Exports

  2. Filter for the specific channel you want to see view vs. click performance against

  3. Use the "Type" value to break out views vs. clicks.

  • See below for the meaning of the different values in "Type"

Type Value

Description

onsite

Click-based touchpoint

creative

View-based touchpoint captured by Impression-tracking pixels

facebook_click

Facebook synthetic mobile clicks

facebook_view

Facebook synthetic views

ott_web_pixels
ott_web_via_batch
ott_mobile_pixels
ott_mobile_app_via_batch

OTT touchpoint

postlog

Linear TV touchpoint

address_clean_hash

Direct Mail touchpoint

survey

Post-Purchase Survey touchpoint

entity

Promo code touchpoint

conv_only

A direct conversion - where the user had no marketing touchpoints before converting



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