Structure of Marketing Activity

Overview

Marketing Hierarchy groups all of your media events into a categorized structure that will be displayed in the UI and in your reports -

In order to build the hierarchy, bucketing rules are being defined for each marketing group. Each rule will contain:

  1. 5 buckets - Each bucket represents a tier within the hierarchy of the media group
  2. Condition - media event identifier

Bucketing rules

  • Hierarchy structure is automatically being created by Rockerbox default bucket rules
  • Each bucket represents a tier in the media hierarchy
  • Each bucket is being filed with a query parameter (i.e. UTM_medium,g_campaign,fb_adset, etc.) or a hardcoded name
  • Each rule contains a key that will identify its media events
  • If the macro does not exist in the relevant URL the bucket will be displayed empty

Paid channel mappings

  • Paid channels will be mapped to their relevant spend report by using one of the channel 5 buckets
  • In order to enable a spend matching to the most granular level, the last bucket will contain an object ID that will match 1:1 or 1:n (one to many) to the prior bucket.
  • Additional Information regarding the use of query parameters and mapping spend data can be found here

Common Structures

Paid channels -
Paid channel rules will be defined using Rockerbox platform query parameters

Bucket 1

Bucket 2

Bucket 3

Bucket 4

Bucket 5

Hierarcy Structure

Channel

Platform

Campaign Name

Ad Group

Ad Group ID

Rule Example

Paid Social

facebook - instagram

{fb_campaign}

{fb_adset}

{fb_adsetid}

Example:

  • Media event URL

📘

https://www.rburl.com/products? utm_source=facebook&utm_medium=cpc&utm_campaign=prospecting_xyz& fb_campaign=prospecting&fb_campaignid=6104588031134&fb_adset=newengen& fb_adsetid=c:23842635951&fb_ad=Carousel_PDP&fb_adid=a:6119253707534

  • Media event hierarchy

Non-paid channels -
Non-paid channel rules will be defined using UTM parameters

Bucket 1

Bucket 2

Bucket 3

Bucket 4

Bucket 5

Hierarchy Structure

Channel

Platform

Campaign Name

Content

Rule Example

Email

{UTM_Source}

{UTM_campaign}

{UTM_content}

Example:

  • Media event URL

📘

https://www.rburl.com? utm_source=bouncex&utmmedium=Email&utm_campaign=peoplebasedmarketing& utm_content=email_sessionrecap_pros_2

  • Media event hierarchy

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