Getting started - Table of contents

1. Rockerbox Overview

• What we are solving for
• Building your single source of truth
• How we are tracking this
• Full foundational dataset
• Why performance in Rockerbox looks different
• What is De-duplication?
• Attribution types in Rockerbox
• Rockerbox last touch vs. GA last touch
• Multi-Touch Model Overview
• Ensuring Rockerbox data accuracy

2. Maintaining Rockerbox

• How Rockerbox Maintains Data Accuracy
• Maintaining channel/vendor tracking
• New channel and vendor launches
• Maintaining naming conventions
• Maintaining sponsorships
• Maintaining post purchase survey
• New channel and vendor launches
• Site changes
• Migrations to headless site build
• New regions, geos, or markets
• New product lines
• New agency users
• New in-house users
• Model Refreshes

3. Priority Use Cases

Marketing Performance focused -

• Seeing Performance and Optimizing on Channel and Placement Level
• Tactical Optimizations in Rockerbox
• Planning and budgeting against baseline performance

User Behavior focused -

• Understanding the Impact of each channel
• Quantifying the Incremental Impact and Halo of Top Funnel Marketing

4. Tips and Guides

• Your Holiday Guide
• Tips for Handling Spend Heavy Ups and Pacing

5. Platform Walkthrough

• Marketing Performance View (Analytics -> Reports)
• User Behavior view (Customers -> Paths)

6. Reporting: Getting Started

Reporting Basics

• Creating New Reports
• Sending Ad hoc Reports
• Reporting: Scheduling Reports

Report Types & Use Cases

• Marketing Performance Report (Buckets Breakdown)
• Buckets Breakdown - Primary Use Cases