Getting started - Table of contents
New to Rockerbox?
For a self-guided crash course on Rockerbox core concepts and use cases, see our Rockerbox Training Guide
- What we are solving for
- Building your single source of truth
- How we are tracking this
- Full foundational dataset
- Why performance in Rockerbox looks different
- What is De-duplication?
- Attribution types in Rockerbox
- Rockerbox last touch vs. GA last touch
- Multi-Touch Model Overview
- Ensuring Rockerbox data accuracy
- How Rockerbox Maintains Data Accuracy
- Maintaining channel/vendor tracking
- New channel and vendor launches
- Maintaining naming conventions
- Maintaining sponsorships
- Maintaining post purchase survey
- New channel and vendor launches
- Site changes
- Migrations to headless site build
- New regions, geos, or markets
- New product lines
- New agency users
- New in-house users
- Model Refreshes
Marketing Performance focused -
- Seeing Performance and Optimizing on Channel and Placement Level
- Tactical Optimizations in Rockerbox
- Planning and budgeting against baseline performance
User Behavior focused -
- Understanding the Impact of each channel
- Quantifying the Incremental Impact and Halo of Top Funnel Marketing
Reporting Basics
Report Types & Use Cases
Updated 5 months ago
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