Excluding Parameters from GA

Excluding URL parameters in Google Analytics will ensure that your landing page URLs are not grouped by unique sets of Rockerbox URL parameters. URL parameter exclusions should be added for each view in GA.

  1. Open a view
  2. Choose the gear icon (bottom left) to enter your settings
  3. Select View Settings
  4. In Exclude URL Query Parameters, paste the standard URL parameter list below.

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Base Parameter List

an_auctionid,an_campaignid,an_creativeid,an_insertionorderid,an_lineitemid,an_referrer,ar_adgroupid,ar_adid,ar_campaign,ar_campaignid,ar_type,auction_id,b_adgroup,b_adgroupid,b_adid,b_campaign,b_campaignid,b_isproduct,b_productid,b_term,b_termid,cachebuster,cr_bannerid,cr_campaignid,cv_campaign,cv_campaignid,cv_creativeid,d_adid,d_campaignid,d_creativeid,d_placementid,d_siteid,fb_ad,fb_adid,fb_adset,fb_adsetid,fb_campaign,fb_campaignid,g_acctid,g_adgroupid,g_adid,g_adtype,g_campaign,g_campaignid,g_ifcreative,g_ifproduct,g_keyword,g_keywordid,g_locinterest,g_locphysical,g_merchantid,g_network,g_partition,g_placement,g_productchannel,g_productid,g_source,lv_adid,lv_adslotid,lv_auctionid,lv_campaignid,lv_lineitemid,lv_publisherid,mm_campaign,mm_campaignid,mm_creative,mm_creativeid,mm_domain,mm_strategy,mm_strategyid,o_ad,o_adid,o_androidid,o_campaign,o_campaignid,o_clickid,o_doc,o_docauthor,o_docid,o_iosid,o_linkid,o_publishdate,o_publisher,o_publisherid,o_requestid,o_section,o_sectionid,o_sourceid,o_userid,oa_adgroupid,oa_campaignid,oa_creativeid,oa_flightid,oa_keyword,oa_keywordid,oa_lineid,oa_network,oa_type,p_adgroup,p_adgroupid,p_adid,p_campaign,p_campaignid,p_keyword,p_keywordid,qc_adid,qc_campaign,referrer,sc_ad,sc_adid,sc_adset,sc_adsetid,sc_campaign,sc_campaignid,t_campaign,t_campaignid,t_campaignitemid,t_platform,t_site,t_siteid,t_thumbnail,t_title,td_adgroupid,td_campaignid,td_creativeid,td_publisherid,td_site,tj_app,tj_offer,tj_offerid,ttd_type,y_adgroupid,y_adid,y_adx,y_adxid,y_bidmatch,y_campaignid,y_creativeid,y_device,y_keyword,y_keywordid,y_match,y_network,y_orderitemid,y_query,zg_adid,zg_campaignid

  1. Due to GA field limit restrictions, you will not be able to add all parameters from all platforms. If you are using any of the additional platforms below, select the parameters for the platforms you're using and append them to the list above before saving, using commas to join the lists.

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Additional Parameters

Acuity
ac_adgroupid,ac_adgroupname,ac_campaignid,ac_campaignname,ac_domain

Hivewyre
an_auctionid,an_campaignid,an_creativeid,an_insertionorderid,an_lineitemid,an_referrer

Bidtellect
bt_campaignid,bt_creativeid,bt_domainid,bt_insertionorderid,bt_parentpublisherid,bt_placementid,bt_producttypeid,bt_publisherid,bt_publishername,bt_siteid

MobileFuse
mf_ad,mf_adid,mf_adset,mf_adsetid,mf_campaign,mf_campaignid,mf_domain,mf_uid

Netmining
nm_adid,nm_campaignid,nm_placementid

Hulu
hl_type,hl_vendor

DataXu-Roku
dx_campaignid,dx_creativeid,dx_exchangeid,dx_flightid,dx_publisherid,dx_sitedomain

Steelhouse
sh_ad,sh_campaign

Audiology
au_bannerid,au_type

LinkedIn
li_campaigngroupid,li_campaignid,li_creativeid

Beeswax
bw_campaignid,bw_creativeid,bw_domain,bw_lineitemid

AdForm
af_campaign,af_campaignid,af_creative,af_creativeid,af_domain,af_placement,af_placementid

Reddit
rd_adid,rd_campaignid,rd_maid

  1. Save your changes

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