Conversant

Append the click-through URL parameters to your landing page URLs. The [CAMPAIGN_NAME] value should be manually replaced. Other parameter values use macros and do not need to be manually replaced--their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

Display URL Parameters

Display Impression Tracking Pixel

Video URL Parameters

Video Impression Tracking Pixel


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