Rockerbox uses two types of tracking for ads--impression tracking pixels and click trackers. The table below shows when each pixel type is used.
When it's used
Impression tracking pixel
The ad clicks through to your website
The ad clicks through to another website
GeistM, Outbrain, Taboola -- only for the ads served by these platforms that redirect to third-party sites (may not be all ads on the platform)
When ads direct to a third-party site, your onsite pixels won't track that the user engaged with your ad.
To address this, Rockerbox enables you to track clicks. When a user clicks an ad and the click tracking pixel is fired, Rockerbox will receive information about the click and the URL of the page that the user is being directed to.
Example Click Tracker
- The redirect parameter needs to be an encoded value. You can encode URLs at https://meyerweb.com/eric/tools/dencoder/
Example of URL Encoding
URL Encoded URL:
Example Click Tracker Link:
Updated about 2 years ago