Building your single source of truth

Rockerbox builds to your single source of truth through constructing a user-level path to conversion.

We are able to construct this user-level path to conversion through:

1. Tracking All Marketing Touchpoints

  • Across Digital, Offline, Paid, and Organic channels
  • Different tracking mechanisms per channel to track clicks and impressions
  • Deterministic and probabilistic tracking
  • Use of Post-Purchase Survey, Promo Codes, and Vanity URLs to capture hard-to-track channels

2. De-Duplicating and Reconciling Back to your Source Of Truth of Sales

  • Integrating into your source of truth to track known sales
  • On a per-user basis, we reconcile all marketing touchpoints back to a known sale


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