Marketing Mix Modeling (Beta) - FAQ
Rockerbox’s MMM for Shopify (beta) expands our measurement suite with a new measurement methodology - Marketing Mix Modeling! MMM helps brands make more informed decisions around setting the optimal…
Getting Started
Rockerbox Overview & Core Concepts
What we are Solving For
Building Your Foundational Dataset
Core Data Types
Tracking Your Conversion Activity
Tracking Your Marketing Activity
Marketing Touchpoints - How We Track
Rockerbox Tracking by Vendor
Deduplicating Events
Building a Path to Conversion - Mobile
Ingesting Your Spend
Attribution Methodology
Attribution Overview
Attribution types in Rockerbox
What is De-duplication?
Direct Traffic
Why performance in Rockerbox looks different
Attribution Windows ("Lookback Window")
Multi-Touch Attribution Model
Mapping Your Data
Maintaining Rockerbox
Launching New Channels and Partners
Maintaining consistent naming conventions
Migrating to a Shopify Headless Site Build
Adding New Users
Model Refreshes
Rockerbox Training
Onboarding Overview
Onboarding Requirements
What to Expect - Onboarding
Key Stages of Onboarding
What to Expect - Post Onboarding
Operationalizing Rockerbox
FAQ
Privacy
FAQs
Tracking Marketing Touchpoints
What are synthetic events?
Can I use my own custom UTMs instead of Rockerbox tracking parameters?
Excluding Parameters from GA
Should I be concerned with my URL length?
Discrepancies
Discrepancies between internal data and Rockerbox data
Discrepancies between Ad Platforms and Rockerbox
Why are conversion counts in Facebook different than Rockerbox?
Rockerbox last touch vs. GA last touch
Accounting for 3rd Party Purchases (ex. Amazon, Etsy)
Tracking On-Site Activity
Returns- Ingesting and Understanding the Impact
If I have webhooks, can I turn off the onsite pixel?
My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?
Will the Rockerbox pixel code slow down my website?
When does the Rockerbox cookie expire?
UI Access
Use Case FAQ
How to normalize performance for "walled gardens"
Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)
How to exclude certain spend or marketing touchpoints from Rockerbox reporting
Understanding strong ROAS or CPA for bottom funnel channels
How to normalize in-platform reporting pre-Rockerbox
Can I use a Conversion Event as a Marketing Event for another Conversion?
Why would a retargeting vendor get 1st touch credit?
Direct Mail Spend Amortization
Partners & Integrations
Marketing Vendors
Marketing Partner Integrations
General
Paid Search
Google Ads (Auto-Append)
Bing
Search Ads 360 (SA360)
AdWords (Kenshoo)
Apple Search Ads
Google Ads (Manual Tracking)
Ad.Net
Paid Social
Facebook (Auto Append)
Facebook (Manual Append)
Snapchat
TikTok
NextDoor
TikTok (Auto Append)
Pinterest - Viewthrough Integration
Display + Native
Taboola
DCM Tags
Using DCM Tags
PowerInbox
Yahoo DSP (Formerly Verizon Oath)
The Trade Desk
Connexity
QuinStreet
Beeswax
Conversant
Display & Video 360 (DV360)
Acuity
AdForm
Google Ads Manager (GAM)
MediaMath
AdRoll
MediaAlpha
FuelX
Criteo
Tapjoy
Outbrain
StackAdapt
Teads
Dianomi
Xandr (AppNexus)
RTB House
LiveIntent
Quantcast
Mediajel
VDX
Google Display Network (GDN)
Hivewyre
Bidtellect
Basis by Centro
Simpli.fi
Catapultx
Wunderkind
Compulse
Flashtalking
GumGum
Zemanta
Platform 161
Factor Eleven
Kargo
CTV + OTT
MadHive
MobileFuse
Fastg8
MNTN
Hulu
DataXu-Roku
FreeWheel
Agility OTT
TV Scientific
Amobee
Simulmedia OTT
Linear TV
Simulmedia Linear
Bliss Point Media OTT/Linear
Eicoff Linear TV
Tatari OTT & Linear
MMSI
Media Design Group
Marketing Architects
Comcast Linear TV
Discovery
ID Media
Direct Avenue
Direct Mail
Podcasts
Streaming Audio
Affiliate
Rockerbox for Marketing Partners
Call Centers
Mobile Measurement Partners (MMPs)
Survey Integrations
Setup and Technical Documentation
Conversion Events
Conversion Events Overview
Historical Conversion Data
In-App Conversion Events
Offline Conversion Events
Online Conversion Events
General Conversion Tracking
Exclusions
Custom Tracking Domain (CNAME)
Custom Tracking Domain (CNAME) Overview
In Segment- Custom Tracking Domain (CNAME)
Turn Off Cloudflare Proxy
Standard Conversion Data Formats
Verifying Conversion Pixels are Firing
Identify Calls
Ingesting Address Data
Conversion Tracking Methods
Marketing Activity
How Rockerbox Tracks Your Marketing Channels
Linear TV
Customer Service
Direct Mail
OTT
Podcasts & Streaming Audio
Non-Paid & Organic
Hard to Track Channels
Allowed Domains
How Rockerbox Attributes Touchpoint Credit
Spend
Modeling
Delivering Files to Rockerbox
Sponsorships
Rockerbox Data Exports
Report Types and Use Cases
Buckets Breakdown Report
Platform Performance Report
Attributed Performance Report
Attributed Performance Report Overview
Attributed Performance Report - Primary Use Cases
Schema: Attributed Performance Report
Reporting: Report Types & Use Cases
Exporting Reports from the UI
Google Sheets Data Sync
Warehousing
Getting Started with Warehousing
Overview
Warehousing: Overview
Warehousing: Getting Started
Warehousing: Adding Datasets
Warehousing: Sync Status
Snowflake
Redshift
Warehousing: Getting Started - Redshift
Warehousing: Getting Started - Redshift - Step 1
Warehousing: Getting Started - Redshift - Step 2
Warehousing: Getting Started - Redshift - Step 3
Warehousing: Getting Started - Redshift - Step 4
Big Query
Data Schemas
Overview
Platform Performance
Schema: Data Warehouse - Platform Performance - Facebook
Schema: Data Warehouse - Platform Performance - Google
Schema: Data Warehouse - Platform Performance - LinkedIn
Schema: Data Warehouse - Platform Performance - Bing
Schema: Data Warehouse - Platform Performance - Pinterest
Schema: Data Warehouse - Platform Performance - TikTok
Schema: Data Warehouse - Platform Performance - Snapchat
Rockerbox Datasets
Schema: Data Warehouse - Buckets Breakdown
Schema: Data Warehouse - MTA
Schema: Data Warehouse - Conversions
tier_1, tier_2 and tier_one, tier_two Columns
Rockerbox UI
Your Cheat Sheet for the New Rockerbox UI
Home Page
Data (Rockerbox inputs & Data exports)
Channels
Attribution
Funnel
Experiments
Use Case Guides
Priority Use Cases
Marketing Performance
Tactical Optimizations
Setting a de-duplicated Performance target in Rockerbox
Daily Tactical Optimizations in Rockerbox
Weekly Tactical Optimizations in Rockerbox
Seeing Performance on Channel and Placement Level
Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance
Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)
Comparing Performance across Time Periods
User Behavior Insights
Identifying the role of each channel across the funnel
Understanding the Impact of each channel
Assessing Channel Overlap
Halo Impact
How to Quantify the Impact of an increase in Branding spend on Demand driven channels
Quantifying the Incremental Impact and Halo of Top Funnel Marketing
Budgeting & Forecasting
Tips & Guides
Rockerbox for Agencies
Marketing Mix Modeling
