Rockerbox Help Docs
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Getting Started

Rockerbox Overview & Core Concepts

What we are Solving For

What we are solving for

Building Your Foundational Dataset

Core Data Types

Core Data Types

Full foundational dataset

Tracking Your Conversion Activity

Conversion Activity Tracking

Deduplicating Conversions

Identifying Users

Tracking Your Marketing Activity

Marketing Touchpoints - How We Track

Rockerbox Tracking by Vendor

Deduplicating Events

Building a Path to Conversion - Mobile

Ingesting Your Spend

Spend Ingestion

Attribution Methodology

Attribution Overview

Attribution types in Rockerbox

What is De-duplication?

Direct Traffic

Why performance in Rockerbox looks different

Attribution Windows ("Lookback Window")

Multi-Touch Attribution Model

Multi-Touch Attribution (MTA) Model overview

Model Application and Impact

Modeling Deep Dive

Mapping Your Data

Structure of Marketing Activity

Unmapped Events

Maintaining Rockerbox

Launching New Channels and Partners

Maintaining consistent naming conventions

Migrating to a Shopify Headless Site Build

Adding & Removing Users

Model Refreshes

Rockerbox Training

Rockerbox Training: Step-by-Step Guides

Rockerbox Training Resources

Onboarding Overview

Onboarding Requirements

Requirements for Implementing Onsite Conversion Pixels

What to Expect - Onboarding

Key Stages of Onboarding

What to Expect - Post Onboarding

Operationalizing Rockerbox

FAQ

Privacy

PII Data

Privacy (GDPR, CCPA, CPRA)

Data Storage & Retention

Data Retrieval & Deletion

FAQs

Tracking Marketing Touchpoints

Parameters, Pixels, and Batch Spend Reports

What are synthetic events?

Can I use my own custom UTMs instead of Rockerbox tracking parameters?

Excluding Parameters from GA

Should I be concerned with my URL length?

Discrepancies

Discrepancies between internal data and Rockerbox data

Discrepancies between Ad Platforms and Rockerbox

Why are conversion counts in Facebook different than Rockerbox?

Rockerbox last touch vs. GA last touch

Accounting for 3rd Party Purchases (ex. Amazon, Etsy)

Tracking On-Site Activity

Returns- Ingesting and Understanding the Impact

If I have webhooks, can I turn off the onsite pixel?

My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?

Will the Rockerbox pixel code slow down my website?

When does the Rockerbox cookie expire?

UI Access

Forgot Password / Troubleshooting Login

Use Case FAQ

How to normalize performance for "walled gardens"

Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)

How to exclude certain spend or marketing touchpoints from Rockerbox reporting

Understanding strong ROAS or CPA for bottom funnel channels

How to normalize in-platform reporting pre-Rockerbox

Can I use a Conversion Event as a Marketing Event for another Conversion?

Why would a retargeting vendor get 1st touch credit?

Direct Mail Spend Amortization

Partners & Integrations

Rockerbox Core Integrations

Paid Search

Google Ads (Auto-Append)

Google Ads (Manual Tracking)

Bing

Paid Social

Facebook / META (Auto Append)

Facebook (Manual Append)

Pinterest

Pinterest - Viewthrough Integration

Snapchat

LinkedIn

TikTok (Manual Append)

TikTok (Auto Append)

Reddit

Display

Google Display Network (GDN)

Criteo

Email

Klaviyo

Standard UTMs

Ecommerce Platforms

Shopify

Customer Data Platforms (CDPs)

Segment

Tag Managers

Google Tag Manager

Rockerbox Premium Integrations

Affiliate

Impact.com

Rakuten

Pepperjam/Partnerize

Direct Mail

Pebble Post

LS Direct

Postie

Belardi Wong

Share Local Media (SLM)

SeQuel DM

Linear TV & OTT

Simulmedia Linear

Bliss Point Media OTT/Linear

Eicoff Linear TV

Tatari OTT & Linear

MMSI

Marketing Architects

Comcast Linear TV

Hulu

ID Media

TargetSpot

Direct Avenue

TV Scientific

tvScientific OTT

Simulmedia OTT

Streaming Audio & Podcasts

iHeartRadio

Podsights

Pandora

Data Warehouses

Big Query

Redshift

Snowflake

Display & Native

Taboola

DCM Tags

Using DCM Tags

PowerInbox

Yahoo DSP (Formerly Verizon Oath)

The Trade Desk

LiveIntent View Feature

Display & Video 360 (DV360)

Acuity

MediaMath

AdRoll

MediaAlpha

Outbrain

StackAdapt

Xandr (AppNexus)

RTB House

LiveIntent

Hivewyre

Fastg8

Adelphic

Wunderkind

Amobee

Paid Search

Search Ads 360 (SA360)

Apple Search Ads

Call Centers

Phone Calls: CallRail

Phone Calls: Invoca

Post Purchase Survey

Fairing (Formally Enquire Labs) Integration

Mobile Measurement Partners (MMPs)

Branch

AppsFlyer

Branch Marketing Events

Rockerbox for Marketing Vendors

Partnering with Rockerbox

Designated Market Areas (DMAs)

Rockerbox for Marketing Partners

Setup and Technical Documentation

Conversion Events

Conversion Events Overview

Conversion Events Overview

Historical Conversion Data

Historical Data

In-App Conversion Events

Mobile Apps

Offline Conversion Events

Webhooks

Retail Data

Conversions: Batch Files

Online Conversion Events

General Conversion Tracking

Exclusions

Excluding Admin Users in Customer Accounts

Excluding Staging/Test Domains

Custom Tracking Domain (CNAME)

Custom Tracking Domain (CNAME) Overview

In Segment- Custom Tracking Domain (CNAME)

Turn Off Cloudflare Proxy

Standard Conversion Data Formats

Verifying Conversion Pixels are Firing

BugSnag

Identify Calls

Ingesting Address Data

Conversion Tracking Methods

Shopify

Shopify Integration

ReCharge Integration

Google Tag Manager

Rockerbox UID to GTM Data Layer

GTM: Conversion Pixels

GTM: All Pages Pixel

GTM: Ecommerce Event Variables

Google Tag Manager (GTM) Template

GTM: Shopify Variables

Segment

Segment Overview

Segment Integration

Segment Onsite Data

Segment Server-Side Data

Site Direct

Site Direct: Conversion Pixels

Site Direct: All Pages Pixel

Stripe

Stripe Integration

Marketing Activity

How Rockerbox Tracks Your Marketing Channels

Linear TV

Linear TV Overview

Customer Service

Customer Service (Call, Chat, FAQs)

Direct Mail

Direct Mail: Setup

Direct Mail: Sending Mail Logs to Rockerbox

OTT

OTT

OTT Log Files

Podcasts & Streaming Audio

Podcasts

Streaming Audio

Non-Paid & Organic

UTM Based Tracking in Rockerbox

Email

Organic Social

Hard to Track Channels

Post Purchase Surveys

Post Purchase Surveys Overview

Sending Rockerbox Survey Data

Recommendations for Survey Response Options

How to organize and map survey responses

Overview of Tracking "Hard to Track" Channels

Allowed Domains

How Rockerbox Attributes Touchpoint Credit

Spend

Batch Spend

Spend: Batch

Currency

Avoiding Scientific Notation

API Integrations

AdWords Manager Accounts

Spend: API Integrations

Re-Authenticating Accounts

Facebook Ads Account

Outbrain: Requesting API Access

Reddit: Requesting API Access

Microsoft Advertising Account (Bing)

Google Error: "This app is blocked"

Deleting an Authenticated Account

Updating Facebook Permissions during authentication

Modeling

Modeling Detailed

Delivering Files to Rockerbox

Sending Files to Rockerbox

Report Delivery Requirements

Sponsorships

Sponsorships

Sponsorships: Mapping your Promo Codes

Backfill Sponsorships Data

Rockerbox Data Exports

Report Types and Use Cases

Buckets Breakdown Report

Buckets Breakdown Report Overview

Buckets Breakdown - Primary Use Cases

Platform Performance Report

Platform Performance Report Overview

Attributed Performance Report

Attributed Performance Report Overview

Attributed Performance Report - Primary Use Cases

Schema: Attributed Performance Report

Reporting: Report Types & Use Cases

Exporting Reports from the UI

Creating Ad Hoc Exports

Ad Hoc Exports: Google Sheets Templates

Google Sheets Data Sync

Rockerbox Data Sync for Google Sheets

Rockerbox Data Sync FAQ

Rockerbox Data Sync: Google Sheets Templates

Warehousing

Getting Started with Warehousing

Overview

Warehousing: Overview

Warehousing: Getting Started

Warehousing: Adding Datasets

Warehousing: Sync Status

Snowflake

Warehousing: Getting Started - Snowflake

Warehousing: Snowflake Migration for Existing Customers

Redshift

Warehousing: Getting Started - Redshift

Warehousing: Getting Started - Redshift - Step 1

Warehousing: Getting Started - Redshift - Step 2

Warehousing: Getting Started - Redshift - Step 3

Warehousing: Getting Started - Redshift - Step 4

Big Query

Warehousing: Getting Started - BigQuery

Data Schemas

Overview

Warehousing: Data Schemas

Platform Performance

Schema: Data Warehouse - Platform Performance - Facebook

Schema: Data Warehouse - Platform Performance - Google

Schema: Data Warehouse - Platform Performance - LinkedIn

Schema: Data Warehouse - Platform Performance - Bing

Schema: Data Warehouse - Platform Performance - Pinterest

Schema: Data Warehouse - Platform Performance - TikTok

Schema: Data Warehouse - Platform Performance - Snapchat

Rockerbox Datasets

Schema: Data Warehouse - Buckets Breakdown

Schema: Data Warehouse - MTA

Schema: Data Warehouse - Conversions

tier_1, tier_2 and tier_one, tier_two Columns

Rockerbox UI

Home Page

Performance at a Glance - Rockerbox Home Page

Data (Rockerbox inputs & Data exports)

Advertising Platforms

Orders & Conversions

Channels

Digital Advertising

Platform-Reported Performance

Rockerbox de-duplicated view (First-Party Attributed Performance)

Channel Overlap Overview

Goals & Recommendations: identifying optimization opportunities

Attribution

Attribution Report

Marketing Performance View (Attribution Report)

Modifying Reporting Columns in the UI

Funnel

New Visitors

New Visitors Overview

Funnel Position

Funnel Position Overview

Customer Path

User Behavior View (Marketing Paths)

Use Case Guides

Priority Use Cases

In Channel Optimizations

Seeing Performance on Channel and Placement Level

Daily Tactical Optimizations in Rockerbox

Weekly Tactical Optimizations in Rockerbox

Setting a de-duplicated Performance target in Rockerbox

Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance

Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)

Comparing Performance across Time Periods

Determining Optimal Spend by Channel

Determining optimal budget allocation in Rockerbox

How to leverage time to convert and payback periods to determine where to cut spend

When to use multipliers when leveraging Rockerbox for financial forecasting & budgeting

New Channel Testing

What to look for when launching a new channel

Understanding User Path to Conversion

Identifying the role of each channel across the funnel

How to Quantify the Impact of an increase in Branding spend on Demand driven channels

Understanding the Impact of each channel

Assessing Channel Overlap

Budgeting & Forecasting

Financial Forecasting & Budgeting with Rockerbox

Planning and budgeting against baseline performance

Tips & Guides

Cadence of Rockerbox Use

Your Holiday Guide

Tips for Performance Recap Analysis

Tips for leveraging Rockerbox to understand performance during an Economic downturn

Tips for Handling Spend Heavy Ups and Pacing

Rockerbox for Agencies

Rockerbox for Agencies

Marketing Mix Modeling

Marketing Mix Modeling (Beta) - FAQ

Overview of Building an MMM Model

MMM - Subchannel Breakouts

All Categories ​>​ ​Rockerbox UI ​ > ​ ​Home Page

Home Page

1 article

Performance at a Glance - Rockerbox Home Page

What this view shows. The Rockerbox home page enables you to see high-level performance at a glance - unlocking the ability to quickly identify trends and changes in CPA/ROAS over time. How to levera…

Updated 9 months ago by Kelsey Kearns

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