Getting Started
Rockerbox Overview & Core Concepts
What we are Solving For
What we are solving for
Building Your Foundational Dataset
Core Data Types
Full foundational dataset
Tracking Your Conversion Activity
Conversion Activity Tracking
Deduplicating Conversions
Identifying Users
Tracking Your Marketing Activity
Marketing Touchpoints - How We Track
Rockerbox Tracking by Vendor
Deduplicating Events
Building a Path to Conversion - Mobile
Ingesting Your Spend
Spend Ingestion
Attribution Methodology
Attribution Overview
Attribution types in Rockerbox
What is De-duplication?
Direct Traffic
Why performance in Rockerbox looks different
Attribution Windows ("Lookback Window")
Multi-Touch Attribution Model
Multi-Touch Attribution (MTA) Model overview
Model Application and Impact
Modeling Deep Dive
Mapping Your Data
Structure of Marketing Activity
Unmapped Events
Maintaining Rockerbox
Launching New Channels and Partners
Maintaining consistent naming conventions
Migrating to a Shopify Headless Site Build
Adding New Users
Model Refreshes
Rockerbox Training
Rockerbox Training Guide - Webinar Resources
Onboarding Overview
What to Expect - Onboarding
Key Stages of Onboarding
What to Expect - Post Onboarding
Operationalizing Rockerbox
FAQ
Privacy
PII Data
Privacy (GDPR, CCPA, CPRA)
Data Storage & Retention
Data Retrieval & Deletion
FAQs
Tracking Marketing Touchpoints
What are synthetic events?
Can I use my own custom UTMs instead of Rockerbox tracking parameters?
Excluding Parameters from GA
Should I be concerned with my URL length?
Discrepancies
Discrepancies between internal data and Rockerbox data
Discrepancies between Ad Platforms and Rockerbox
Why are conversion counts in Facebook different than Rockerbox?
Rockerbox last touch vs. GA last touch
Accounting for 3rd Party Purchases (ex. Amazon, Etsy)
Tracking On-Site Activity
Returns- Ingesting and Understanding the Impact
If I have webhooks, can I turn off the onsite pixel?
My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?
Will the Rockerbox pixel code slow down my website?
When does the Rockerbox cookie expire?
UI Access
Forgot Password / Troubleshooting Login
Use Case FAQ
How to normalize performance for "walled gardens"
Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)
How to exclude certain spend or marketing touchpoints from Rockerbox reporting
Calculating LTV Using Rockerbox Attribution Data
How to normalize in-platform reporting pre-Rockerbox
Can I use a Conversion Event as a Marketing Event for another Conversion?
Why would a retargeting vendor get 1st touch credit?
Direct Mail Spend Amortization
Partners & Integrations
Marketing Vendors
Marketing Partner Integrations
General
Parameters, Pixels, and Batch Spend Reports
Standard UTMs
Paid Search
Google Ads (Auto-Append)
Bing
Search Ads 360 (SA360)
AdWords (Kenshoo)
Apple Search Ads
Google Ads (Manual Tracking)
Ad.Net
Paid Social
Facebook (Auto Append)
Facebook (Manual Append)
Pinterest
Snapchat
Reddit
LinkedIn
Twitter
TikTok
NextDoor
Display + Native
Taboola
DCM Tags
Using DCM Tags
PowerInbox
Yahoo DSP (Formerly Verizon Oath)
The Trade Desk
Connexity
QuinStreet
Beeswax
Conversant
Display & Video 360 (DV360)
Acuity
AdForm
Google Ads Manager (GAM)
MediaMath
AdRoll
MediaAlpha
FuelX
Criteo
Tapjoy
Outbrain
StackAdapt
Teads
Dianomi
Xandr (AppNexus)
RTB House
LiveIntent
Quantcast
Mediajel
VDX
Google Display Network (GDN)
Hivewyre
Bidtellect
Basis by Centro
Simpli.fi
Catapultx
Wunderkind
Compulse
Flashtalking
GumGum
Zemanta
Platform 161
Factor Eleven
Kargo
CTV + OTT
MadHive
MobileFuse
Fastg8
MNTN
Hulu
DataXu-Roku
FreeWheel
Agility OTT
Amobee
Simulmedia OTT
Linear TV
Simulmedia Linear
Bliss Point Media OTT/Linear
Eicoff Linear TV
Tatari OTT & Linear
MMSI
Media Design Group
Marketing Architects
Comcast Linear TV
Discovery
ID Media
Direct Avenue
Direct Mail
Advantage
Pebble Post
LS Direct
Postie
Belardi Wong
Share Local Media (SLM)
SeQuel DM
Podcasts
Podsights
Streaming Audio
iHeartRadio
Audiology
Adelphic
Pandora
Veritone One
Artsai
Radio.com / Audacy
Tremor
TargetSpot
Email
Klaviyo
Affiliate
Impact
Awin
Rakuten
Pepperjam
CommissionJunction (CJ)
Partnerize
Tune
Rockerbox for Marketing Partners
Partnering with Rockerbox
Call Centers
Phone Calls: CallRail
Phone Calls: Invoca
Phone Calls: Other
Mobile Measurement Partners (MMPs)
Branch
AppsFlyer
Branch Marketing Events
Survey Integrations
Hotjar Integration
Survicate Integration
Fairing (Formally Enquire Labs) Integration
Prove It Integration
Setup and Technical Documentation
Conversion Events
Conversion Events Overview
Historical Conversion Data
Historical Data
In-App Conversion Events
Mobile Apps
Offline Conversion Events
Webhooks
Retail Data
Conversions: Batch Files
Online Conversion Events
General Conversion Tracking
Exclusions
Excluding Admin Users in Customer Accounts
Excluding Staging/Test Domains
Custom Tracking Domain (CNAME)
Custom Tracking Domain (CNAME) Overview
In Segment- Custom Tracking Domain (CNAME)
Turn Off Cloudflare Proxy
Standard Conversion Data Formats
Verifying Conversion Pixels are Firing
Identify Calls
Ingesting Address Data
Conversion Tracking Methods
Shopify
Shopify Integration
ReCharge Integration
Google Tag Manager
Rockerbox UID to GTM Data Layer
GTM: Conversion Pixels
GTM: All Pages Pixel
GTM: Ecommerce Event Variables
Google Tag Manager (GTM) Template
GTM: Shopify Variables
Segment
Segment Overview
Segment Integration
Segment Onsite Data
Segment Server-Side Data
Tealium
Tealium: All Pages
Tealium: Conversion Pixels
Site Direct
Site Direct: Conversion Pixels
Site Direct: All Pages Pixel
Stripe
Stripe Integration
Marketing Activity
How Rockerbox Tracks Your Marketing Channels
Linear TV Overview
Customer Service
Customer Service (Call, Chat, FAQs)
Direct Mail: Setup
Direct Mail: Sending Mail Logs to Rockerbox
OTT
OTT Log Files
Podcasts & Streaming Audio
Non-Paid & Organic
Organic Social
Hard to Track Channels
Post Purchase Surveys
Post Purchase Surveys Overview
Sending Rockerbox Survey Data
Recommendations for Survey Response Options
How to organize and map survey responses
Allowed Domains
How Rockerbox Attributes Touchpoint Credit
Spend
Batch Spend
Spend: Batch
Currency
Avoiding Scientific Notation
API Integrations
AdWords Manager Accounts
Spend: API Integrations
Re-Authenticating Accounts
Facebook Ads Account
Outbrain: Requesting API Access
Reddit: Requesting API Access
Microsoft Advertising Account (Bing)
Google Error: "This app is blocked"
Modeling
Modeling Detailed
Delivering Files to Rockerbox
Sending Files to Rockerbox
Report Delivery Requirements
Sponsorships
Sponsorship Programs
Associate Promo Codes
Review Promo Codes
Associate Existing Marketing Events
Campaign Costs
Backfill Sponsorships Data
Analyze Sponsorships Performance
Rockerbox Data Exports
Report Types and Use Cases
Buckets Breakdown Report
Buckets Breakdown Report Overview
Buckets Breakdown - Primary Use Cases
Platform Performance Report
Platform Performance Report Overview
Attributed Performance Report
Attributed Performance Report Overview
Attributed Performance Report - Primary Use Cases
Schema: Attributed Performance Report
Reporting: Report Types & Use Cases
Exporting Reports from the UI
Ad Hoc Exports: Google Sheets Templates
Creating Ad Hoc Exports
Google Sheets Data Sync
Rockerbox Data Sync for Google Sheets
Rockerbox Data Sync FAQ
Google Sheets Templates
Warehousing
Getting Started with Warehousing
Overview
Warehousing: Overview
Warehousing: Getting Started
Warehousing: Adding Datasets
Warehousing: Sync Status
Snowflake
Warehousing: Getting Started - Snowflake
Warehousing: Snowflake Migration for Existing Customers
Redshift
Warehousing: Getting Started - Redshift
Warehousing: Getting Started - Redshift - Step 1
Warehousing: Getting Started - Redshift - Step 2
Warehousing: Getting Started - Redshift - Step 3
Warehousing: Getting Started - Redshift - Step 4
Big Query
Warehousing: Getting Started - BigQuery
Data Schemas
Warehousing: Data Schemas
Platform Performance
Schema: Data Warehouse - Platform Performance - Facebook
Schema: Data Warehouse - Platform Performance - Google
Schema: Data Warehouse - Platform Performance - LinkedIn
Schema: Data Warehouse - Platform Performance - Bing
Schema: Data Warehouse - Platform Performance - Pinterest
Schema: Data Warehouse - Platform Performance - TikTok
Rockerbox Datasets
Schema: Data Warehouse - Buckets Breakdown
Schema: Data Warehouse - MTA
Schema: Data Warehouse - Conversions
tier_1, tier_2 and tier_one, tier_two Columns
Rockerbox UI
Your Cheat Sheet for the New Rockerbox UI
Home Page
Performance at a Glance - Rockerbox Home Page
Data (Rockerbox inputs & Data exports)
Advertising Platforms
Orders & Conversions
Channels
Digital Advertising
Platform-Reported Performance
Rockerbox de-duplicated view (First-Party Attributed Performance)
Channel Overlap Overview
Attribution
Attribution Report
Marketing Performance View (Attribution Report)
Modifying Reporting Columns in the UI
Funnel
New Visitors
New Visitors Overview
Funnel Position
Funnel Position Overview
Customer Path
User Behavior View (Marketing Paths)
Experiments
Experiments Overview
Experiments - FAQ
Use Case Guides
Priority Use Cases
Marketing Performance
Tactical Optimizations
Setting a de-duplicated Performance target in Rockerbox
Daily Tactical Optimizations in Rockerbox
Weekly Tactical Optimizations in Rockerbox
Seeing Performance on Channel and Placement Level
Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance
Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)
Comparing Performance across Time Periods
User Behavior Insights
Identifying the role of each channel across the funnel
Understanding the Impact of each channel
Assessing Channel Overlap
Halo Impact
How to Quantify the Impact of an increase in Branding spend on Demand driven channels
Quantifying the Incremental Impact and Halo of Top Funnel Marketing
Budgeting & Forecasting
Determining optimal budget allocation in Rockerbox
How to leverage time to convert and payback periods to determine where to cut spend
When to use multipliers when leveraging Rockerbox for financial forecasting & budgeting
Planning and budgeting against baseline performance
Tips & Guides
Cadence of Rockerbox Use
Your Holiday Guide
Tips for Performance Recap Analysis
Leveraging Rockerbox to understand performance during an Economic downturn
Tips for Handling Spend Heavy Ups and Pacing
Financial Forecasting & Budgeting with Rockerbox
What to look for when launching a new channel
Rockerbox for Agencies
All Categories > Partners & Integrations > Marketing Vendors > Marketing Partner Integrations > Display + Native
44 articles
Setup Instructions. Authenticate your Taboola account(s) here. This will allow Rockerbox to ingest daily spend. You will need to request your Client ID and Client Secret from your Taboola representat…
Updated 2 months ago
Trafficking DCM tags into a buying platform such as a DSP requires additional setup. At a high-level: Impression-tracking Pixels: treat as normal. Implement within the buying platform (and not DCM).…
Updated 5 months ago
Updated 6 months ago
Tracking Parameters. Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically fil…
Tracking. Append the click-through URL parameters to your landing page URLs. Apply the impression pixel to all active ads. These parameter values use macros and do not need to be manually replaced. T…
Updated 1 month ago
Tracking. Append the click-through URL parameters to your landing page URLs.. Apply the impression pixel to all active ads. These parameter values use macros and do not need to be manually replaced.…
Tracking. Append the click-through URL parameters to your landing page URLs. These parameters do not use macros and will need to be replaced manually for each unique SKU. Your URLs should follow the…
Updated 2 weeks ago
Tracking. Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the…
Tracking. Append the click-through URL parameters to your landing page URLs. The [CAMPAIGN_NAME] value should be manually replaced. The other parameter values use macros and do not need to be manuall…
Setup Instructions. Authenticate your DV360 account(s) here. This will allow Rockerbox to ingest daily spend. Follow these steps if you are receiving a “This App is Blocked” error.. Append the click-…
To track performance and ingest spend from direct buys with publishers, tracking parameters will be specific to the ad server the publisher uses. One of the most common ad servers is Google Ads Manag…
Setup Instructions. Authenticate your ad account here. This will allow Rockerbox to ingest daily spend. Append the click-through URL parameters to your landing page URLs. Apply the impression pixel t…
Authenticate your Criteo account(s) here. This will allow Rockerbox to ingest daily spend. Append the click-through URL parameters to your landing page URLs. Apply the impression pixel to all active…
Tracking. Append the click-through URL parameters to your landing page URLs. Contact your Tapjoy representative to replace the bracketed portions of these parameters with the appropriate Tapjoy macro…
Setup Instructions. In order to connect Rockerbox to Outbrain, you need to request access from Outbrain here. Authenticate your Outbrain account(s) here. This will allow Rockerbox to ingest daily spe…
Updated 1 week ago
Rockerbox has standard URL parameters to track clicks, as well as a log file integration that allows us to track view-based conversions. Click Tracking. Append the click-through URL parameters to you…
Rockerbox uses our Google Ads auto-params to track clicks for GDN. Impression Tracking. Discovery Campaigns Note that impression tracking is not permitted by AdWords for Discovery campaigns. In order…
Updated 2 months ago by Nicole Glon
Tracking Parameters. Display URL Parameters. Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced–their values…
Updated 2 days ago by Nicole Glon
Tracking. Apply the impression pixel to all active ads. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad…
Updated 1 month ago by Nicole Glon
Updated 2 months ago by Claire Foster
Tracking. Reach out to your Kargo rep to append the click-through URL parameters to your landing page URLs, and the impression pixel to all ads. Your Kargo rep will need to replace the [Macro Placeho…
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