Getting Started
Rockerbox Overview & Core Concepts
What we are Solving For
What we are solving for
Building Your Foundational Dataset
Core Data Types
Full foundational dataset
Tracking Your Conversion Activity
Conversion Activity Tracking
Deduplicating Conversions
Identifying Users
Tracking Your Marketing Activity
Marketing Touchpoints - How We Track
Rockerbox Tracking by Vendor
Deduplicating Events
Building a Path to Conversion - Mobile
Ingesting Your Spend
Spend Ingestion
Attribution Methodology
Attribution Overview
Attribution types in Rockerbox
What is De-duplication?
Direct Traffic
Why performance in Rockerbox looks different
Attribution Windows ("Lookback Window")
Multi-Touch Attribution Model
Multi-Touch Attribution (MTA) Model overview
Model Application and Impact
Modeling Deep Dive
Mapping Your Data
Structure of Marketing Activity
Unmapped Events
Maintaining Rockerbox
Launching New Channels and Partners
Maintaining consistent naming conventions
Migrating to a Shopify Headless Site Build
Adding New Users
Model Refreshes
Rockerbox Training
Onboarding Overview
What to Expect
Key Stages of Onboarding
Operationalizing Rockerbox
FAQ
Privacy
PII Data
GDPR
Data Storage & Retention
Data Retrieval & Deletion
FAQs
Tracking Marketing Touchpoints
What are synthetic events?
Can I use my own custom UTMs instead of Rockerbox tracking parameters?
Excluding Parameters from GA
Should I be concerned with my URL length?
Discrepancies
Discrepancies between internal data and Rockerbox data
Discrepancies between Ad Platforms and Rockerbox
Why are conversion counts in Facebook different than Rockerbox?
Rockerbox last touch vs. GA last touch
Tracking On-Site Activity
Returns- Ingesting and Understanding the Impact
If I have webhooks, can I turn off the onsite pixel?
My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?
Will the Rockerbox pixel code slow down my website?
When does the Rockerbox cookie expire?
UI Access
Forgot Password / Troubleshooting Login
Use Case FAQ
How to normalize performance for "walled gardens"
Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)
Calculating LTV Using Rockerbox Attribution Data
How to normalize in-platform reporting pre-Rockerbox
Can I use a Conversion Event as a Marketing Event for another Conversion?
Why would a retargeting vendor get 1st touch credit?
Partners & Integrations
Marketing Vendors
Marketing Partner Integrations
General
Parameters, Pixels, and Batch Spend Reports
Standard UTMs
Paid Search
AdWords (Auto-Append)
Bing
Search Ads 360 (SA360)
AdWords (Kenshoo)
Adwords - Manual
Ad.net
Paid Social
Facebook (Auto Append)
Facebook (Manual Append)
Pinterest
Snapchat
Reddit
LinkedIn
Twitter
TikTok
NextDoor
Display + Native
Taboola
DCM Tags
Using DCM Tags
PowerInbox
Verizon (Oath) DSP
The Trade Desk
Connexity
QuinStreet
Beeswax
LiveIntent View Feature
Conversant
Display & Video 360 (DV360)
Acuity
AdForm
Google Ads Manager
MediaMath
AdRoll
MediaAlpha
FuelX
Criteo
Tapjoy
Outbrain
StackAdapt
Teads
Dianomi
Xandr (Formerly known as AppNexus)
RTB House
LiveIntent
Quantcast
Mediajel
Verizon (Oath) Native
VDX
Google Display Network (GDN)
Hivewyre
Bidtellect
Basis by Centro
Simpli.fi
Zemanta
CTV + OTT
MadHive
MobileFuse
FastG8
Steelhouse / MNTN
Hulu
DataXu-Roku
FreeWheel
Linear TV
Simulmedia
Bliss Point Media OTT/ Linear
Eicoff Linear TV
Tatari OTT & Linear
MMSI
Media Design Group
Marketing Architects
Comcast Linear TV
Discovery
Direct Mail
Advantage
Pebble Post
LS Direct
Postie
Belardi Wong
SeQuel DM
Podcasts
Podsights
Streaming Audio
iHeartRadio
Audiology
Adelphic
Pandora
Veritone One
Artsai
Radio.com / Audacy
Tremor
Email
Klaviyo
Affiliate
Impact
Awin
Rakuten
Pepperjam
CommissionJunction (CJ)
Partnerize
Rockerbox for Marketing Partners
What Rockerbox Needs from Marketing Partners
Call Centers
Phone Calls: CallRail
Phone Calls: Invoca
Phone Calls: Other
Mobile Measurement Partners (MMPs)
Branch
AppsFlyer
Branch Marketing Events
Survey Integrations
Hotjar Integration
Survicate Integration
Enquire Integration
Prove It Integration
Setup and Technical Documentation
Conversion Events
Conversion Events Overview
Historical Conversion Data
Historical Data
In-App Conversion Events
Mobile Apps
Offline Conversion Events
Webhooks
Retail Data
Conversions: Batch Files
Online Conversion Events
General Conversion Tracking
Exclusions
Excluding Admin Users in Customer Accounts
Excluding Staging/Test Domains
Custom Tracking Domain (CNAME)
Custom Tracking Domain (CNAME) Overview
In Segment- Custom Tracking Domain (CNAME)
Turn Off Cloudflare Proxy
Standard Conversion Data Formats
Verifying Conversion Pixels are Firing
Identify Calls
Ingesting Address Data
Conversion Tracking Methods
Shopify
Shopify Integration
ReCharge Integration
Google Tag Manager
Rockerbox UID to GTM Data Layer
GTM: Conversion Pixels
GTM: All Pages Pixel
GTM: Ecommerce Event Variables
Google Tag Manager Template
GTM: Shopify Variables
Segment
Segment Overview
Segment Integration
Segment Onsite Data
Segment Server-Side Data
Tealium
Tealium: All Pages
Tealium: Conversion Pixels
Site Direct
Site Direct: Conversion Pixels
Site Direct: All Pages Pixel
Stripe
Stripe Integration
Marketing Activity
How Rockerbox Tracks Your Marketing Channels
Linear TV Overview
Customer Service
Customer Service (Call, Chat, FAQs)
Direct Mail: Setup
Direct Mail: Sending Mail Logs to Rockerbox
OTT
OTT Log Files
Podcasts & Streaming Audio
Non-Paid & Organic
Organic Social
Hard to Track Channels
Post Purchase Surveys
Post Purchase Surveys Overview
Sending Rockerbox Survey Data
Recommendations for Survey Response Options
How to organize and map survey responses
Spend
Batch Spend
Spend: Batch
Avoiding Scientific Notation
API Integrations
AdWords Manager Accounts
Spend: API Integrations
Re-Authenticating Accounts
Facebook Ads Account
Outbrain: Requesting API Access
Reddit: Requesting API Access
Microsoft Advertising Account (Bing)
Google Error: "This app is blocked"
Modeling
Modeling Detailed
Delivering Files to Rockerbox
Sending Files to Rockerbox
Report Delivery Requirements
Sponsorships
Sponsorship Programs
Associate Promo Codes
Review Promo Codes
Associate Existing Marketing Events
Campaign Costs
Backfill Sponsorships Data
Analyze Sponsorships Performance
Rockerbox Data Exports
Report Types and Use Cases
Reporting: Report Types & Use Cases
Reporting Schema
Marketing Performance Report (Buckets Breakdown)
Buckets Breakdown - Primary Use Cases
User Level Log File (Standard MTA)
Leveraging the Standard MTA to see View vs. Click Touchpoints
Platform Performance Report
Spend Report
Exporting Reports from the UI
Creating Reports
Saving Reports in Rockerbox
Customizing Reports
Sending Ad hoc Reports
Reporting Data Availability
Scheduling Reports
Automated Report Options
Scheduled Report Options
Scheduled Reports: Advanced Options
Redelivering Scheduled Reports
Deleting, Pausing, and Reactivating Scheduled Reports
Report Destinations
Destinations for Scheduled reports
Email: Scheduling reports
SFTP: Scheduling reports
S3: Scheduling reports
Google Cloud Storage (GCS): Scheduling Reports
Testing the Outbox Destination
Reporting: Scheduling Reports
Google Sheets Data Sync
Rockerbox Data Sync for Google Sheets
Rockerbox Data Sync FAQ
Google Sheets Templates
Warehousing
Getting Started with Warehousing
Overview
Warehousing: Overview
Warehousing: Getting Started
Warehousing: Adding Datasets
Warehousing: Sync Status
Snowflake
Warehousing: Getting Started - Snowflake
Warehousing: Snowflake Migration for Existing Customers
Redshift
Warehousing: Getting Started - Redshift
Warehousing: Getting Started - Redshift - Step 1
Warehousing: Getting Started - Redshift - Step 2
Warehousing: Getting Started - Redshift - Step 3
Warehousing: Getting Started - Redshift - Step 4
Big Query
Warehousing: Getting Started - BigQuery
Data Schemas
Warehousing: Data Schemas
Platform Performance
Schema: Data Warehouse - Platform Performance - Facebook
Schema: Data Warehouse - Platform Performance - Google
Schema: Data Warehouse - Platform Performance - LinkedIn
Schema: Data Warehouse - Platform Performance - Bing
Schema: Data Warehouse - Platform Performance - Pinterest
Schema: Data Warehouse - Platform Performance - TikTok
Rockerbox Datasets
Schema: Data Warehouse - Buckets Breakdown
Schema: Data Warehouse - MTA
Schema: Data Warehouse - Conversions
tier_1, tier_2 and tier_one, tier_two Columns
Rockerbox UI
Your Cheat Sheet for the New Rockerbox UI
Home Page
Performance at a Glance - Rockerbox Home Page
Data (Rockerbox inputs & Data exports)
Advertising Platforms
Orders & Conversions
Channels
Digital Advertising
Platform-Reported Performance
Rockerbox de-duplicated view (First-Party Attributed Performance)
Channel Overlap Overview
Attribution
Attribution Report
Marketing Performance View (Attribution Report)
Modifying Reporting Columns in the UI
Funnel
New Visitors
New Visitors Overview
Funnel Position
Funnel Position Overview
Customer Path
User Behavior View (Marketing Paths)
Experiments
Experiments Overview
Experiments - FAQ
Use Case Guides
Priority Use Cases
Marketing Performance
Tactical Optimizations
Seeing Performance on Channel and Placement Level
Tactical Optimizations in Rockerbox
Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance
Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)
Comparing Performance across Time Periods
User Behavior Insights
Identifying the role of each channel across the funnel
Understanding the Impact of each channel
Assessing Channel Overlap
Halo Impact
How to Quantify the Impact of an increase in Branding spend on Demand driven channels
Quantifying the Incremental Impact and Halo of Top Funnel Marketing
Budgeting & Forecasting
Determining optimal budget allocation in Rockerbox
How to leverage time to convert and payback periods to determine where to cut spend
When to use multipliers when leveraging Rockerbox for financial forecasting & budgeting
Planning and budgeting against baseline performance
Tips & Guides
Leveraging Rockerbox to understand performance during an Economic downturn
Tips for Handling Spend Heavy Ups and Pacing
Tips for Performance Recap Analysis
Financial Forecasting & Budgeting with Rockerbox
Rockerbox for Agencies
All Categories > Partners & Integrations > Marketing Vendors > Marketing Partner Integrations > Display + Native
38 articles
Authenticating your account. You will need to request your Client ID and Client Secret from your Taboola reps. These fields are required to authenticate your Taboola account in Rockerbox, which allow…
Updated 1 month ago
Trafficking DCM tags into a buying platform such as a DSP requires additional setup. At a high-level: Impression-tracking Pixels: treat as normal. Implement within the buying platform (and not DCM).…
Updated 2 months ago
Tracking Parameters. The default Rockerbox tracking parameters are below. Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be ma…
Tracking Parameters. Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced–their values will be dynamically fill…
Tracking Parameters. Append the click-through URL parameters to your landing page URLs. These parameters do not use macros and will need to be replaced manually for each unique SKU. Your URLs should…
Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced–their values will be dynamically filled by the platform wh…
LiveIntent and Rockerbox have partnered to include view-through reporting within the Rockerbox dashboard and reports. View-Through Data. This updated view data includes view impressions on known open…
Append the click-through URL parameters to your landing page URLs. The [CAMPAIGN_NAME] value should be manually replaced. Other parameter values use macros and do not need to be manually replaced–the…
Authentication. Authenticate your DV360 account in Rockerbox under Settings > Integrations. Follow these steps if you are receiving a “This App is Blocked” error. Tracking Parameters. Append the clic…
Append the click-through URL parameters to your landing page URLs. Contact your Acuity representative to replace the bracketed portions of these parameters with the appropriate Acuity macros. Your UR…
To track performance and ingest spend from direct buys with publishers (such as NYT, TIME), tracking parameters will be specific to the ad server the publisher uses. One of the most common ad servers…
Tracking Parameters. Append the click-through URL parameters to your landing page URLs. Your URLs should follow the structure guidelines available here URL Parameters. Impression Tracking Pixel. Batc…
AdRoll’s guide to editing campaigns, including updating the landing page parameters, can be found here. Append the click-through URL parameters to your landing page URLs. These parameter values use m…
Append the landing page URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced–their values will be dynamically filled by the platform whe…
Append the click-through URL parameters to your landing page URLs. Contact your Criteo representative to replace the bracketed portions of these parameters with the appropriate Criteo macros. Your UR…
Tracking Parameters. Append the click-through URL parameters to your landing page URLs. Contact your Tapjoy representative to replace the bracketed portions of these parameters with the appropriate T…
There are two types of tracking that can be used for this platform. For each ad, you should select the tracking type from the table below. Tracking Type When to use What to use URL parameters When an…
Updated 2 weeks ago
Append the click-through URL parameters to your landing page URLs. There is no [CAMPAIGN_ID] macro so this will need to replaced manually for each campaign. You will have to reach out to your RTB Hou…
Updated 3 weeks ago
Rockerbox uses Adwords URL parameters to track clicks for GDN. Additionally, pixels can be added to track GDN impressions. To use this process, you will need to use the base pixel below.. Discovery C…
Updated 3 weeks ago by Nicole Glon
Tracking Parameters. Display URL Parameters. Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced–their values…
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