Basis by Centro

Tracking

  1. Append the click-through URL parameters to your landing page URLs.
  2. Apply the impression pixel to all active ads.

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

Display URL Parameters

Display Impression Tracking Pixel

Mobile URL Parameters

Mobile Impression Tracking Pixel

OTT URL Parameters

OTT Impression Tracking Pixel


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