Basis by Centro
Tracking
- Append the click-through URL parameters to your landing page URLs.
- Apply the impression pixel to all active ads.
These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.
Your URLs should follow the structure guidelines available here.
Display URL Parameters
Display Impression Tracking Pixel
Mobile URL Parameters
Mobile Impression Tracking Pixel
OTT URL Parameters
OTT Impression Tracking Pixel