Platform 161

Updated 1 week ago by Claire Foster

Tracking Parameters

Display URL Parameters

Append the click-through URL parameters to your landing page URLs.

These parameter values use macros and do not need to be manually replaced–their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

Display Impression Pixel

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration in your Rockerbox account. This will create an email endpoint that Platform 161 will send spend files to.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. Platform 161 will need to send manual reporting from their platform to the Rockerbox endpoint.
    1. Files should be sent on a weekly cadence.
    2. Each file should contain the previous 7 days of spend data.
    3. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns

Campaign ID
Campaign name
Creative ID
Creative name
Date
Total cost
Currency


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