Full foundational dataset
Rockerbox builds to your single source of truth by working with you to capture three foundational data sets - your conversion data, marketing activity, and marketing spend.
See Core Data Types for more detail on these three main inputs.
Rockerbox reconciles these foundational data sets on a nightly basis - identifying for each user that purchased, all of the marketing touchpoints in their path. Lastly, we layer in marketing spend to enable a view of CPA and ROAS across your paid channels.
Once these data sets are reconciled, you then have the option to layer different attribution models on top to see different views of the world. See Attribution types in Rockerbox for more detail here.