GumGum

Updated 1 week ago by Claire Foster

Tracking Parameters

Display URL Parameters

Append the click-through URL parameters to your landing page URLs.

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.
gg_campaignid=[campaignId]&gg_adgroupid=[packageId]&gg_creativeid=[adBuyId]
Display Impression Pixel
https://metrics.getrockerbox.com/track/v5?source=[PIXEL SOURCE NAME]&tier_one=gumgum&tier_two=[campaignId]&tier_three=[packageId]&tier_four=[adBuyId]

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration in your Rockerbox account. This will create an email endpoint that GumGum will send spend files to.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. GumGum will need to set up reporting within their platform to be sent to the Rockerbox endpoint manually each week.
    1. Files should be sent on a weekly cadence.
    2. Each file should contain the previous 7 days of spend data.
    3. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns

Campaign ID
Campaign Name
Package ID
Package Name
Ad Buy ID
Ad Creative
Date
Spend
Ad Impressions
Clicks


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