GumGum
Tracking
- Append the click-through URL parameters to your landing page URLs.
- Apply the impression pixel to all active ads.
These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.
Your URLs should follow the structure guidelines available here.
Display URL Parameters
Display Impression Pixel
Batch Spend
All spend reports must align with the requirements listed here.
- Enable the integration here in your Rockerbox account. This will create an email endpoint that GumGum will send spend files to.
- Reach out to your Rockerbox representative for endpoint details.
- GumGum will need to set up reporting within their platform to be sent to the Rockerbox endpoint manually each week.
- Files should be sent on a weekly cadence.
- Each file should contain the previous 7 days of spend data.
- Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns
Campaign ID
Campaign Name
Package ID
Package Name
Ad Buy ID
Ad Creative
Date
Spend
Ad Impressions
Clicks
Campaign ID
Campaign Name
Package ID
Package Name
Ad Buy ID
Ad Creative
Date
Spend
Ad Impressions
Clicks