Flashtalking

Updated 1 month ago by Nicole Glon

Tracking Parameters

Display URL Parameters

Append the click-through URL parameters to your landing page URLs.

These parameter values use macros and do not need to be manually replaced–their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

Display Impression Pixel
OTT Impression Pixel

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration in your Rockerbox account. This will create an SFTP endpoint that Flashtalking will send spend files to.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. Flashtalking will need to set up reporting within the Flashtalking platform to be sent to the Rockerbox endpoint.
    1. Files should be sent on a daily cadence.
    2. Each file should contain the previous 1 day of spend data.
    3. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns

Campaign ID
Campaign
Creative ID
Creative
Site ID
Site
Placement ID
Placement
Date
Media Cost Total
Total Ads Requested
Clicks

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