Verizon (Oath) DSP

Tracking Parameters

Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced–their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

DSP URL Parameters (most common)

DSP Impression Tracking Pixel (most common)

Reserved Ad Platform URL Parameters

Reserved Ad Platform Impression Tracking Pixel

Native and Search URL Parameters

Native and Search Impression Tracking Pixel

Batch Spend

Report Delivery Requirements
All spend reports must align with the requirements listed here.

Required columns to include in spend reporting (must be included exactly as listed below):

  • Day
  • Campaign ID
  • Campaign Name
  • Line ID
  • Line Name
  • Creative ID
  • Creative Name
  • Advertiser Spending
  • Ad ID
  • Ad Name


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